Thursday, 6 November 2014

Chinese Smartphones: Effect on Indian Market

By: Team PenTastic
By: Aayushi Jajodia

To begin with, Chinese smartphone companies have been trying to overwhelm Indian buyers with various choices. Adding to it, the fact that many of the smartphones that have been introduced have top-of-the-line specifications and are not priced exorbitantly makes the offer all the more irresistable. Also, there has always been a perception amongst Indian buyers that Chinese smartphones or “China ka Maal” as we call it here are either cheap knock-offs or of poor quality. This is beginning to undergo a huge change. It would not be an exaggeration to call the kind of wave that the Chinese smartphones have been creating over the Indian market to be nothing short of a revolution.

In fact, in the past year and a little more, we have seen four major Chinese brands make a big play in India. First, it was Lenovo which saw some success with its pan-market strategy and devices for all budgets, use cases and screen sizes. Its Vibe series smartphones, in particular, were heavily promoted. Then Gionee appeared on the market, launching a slew of phones, again at various price points. Finally Oppo came to the scene with its head-turning N1, and has continued launching interesting devices such as the Oppo Joy and the superb Find 7, 7a.

And of course, this year’s big brand is Xiaomi, which has shown it’s willing to take its disruptive market strategy to even greater heights in India.

The not so newly released feature-rich Xiaomi Mi3 and Xiaomi Red MI phones have made a phenomenal debut in the Indian smartphone market, with stocks flying out of the shelves in a jiffy. On 29 July, the device got sold out in a record 5 seconds time, much faster than the sale on 22 July, where in the stocks ran out under 39 minutes. There hasn’t been any slowdown till now, and every Tuesday at 2pm, the stocks get over before we press the refresh button. Yes, three seconds, about that is the amount of time you get.

And let’s not forget Huwaei, a brand known in India for its routers and data cards, has announced an exclusive collaboration with Flipkart to sell the Honor 6 at Rs. 19,999. The SoC inside was developed in-house, and so was the Emotion UI skin on top of Android 4.4.2 (KitKat). This makes the Honor 6 an out-and-out Chinese smartphone. Its blazing fast performance, and good, crisp display has made led to many debating whether it is the best smartphone for its range.

All this serves to highlight the fact that Chinese mega brands are finally waking up to the growth potential of the Indian market. So in essence, India is a highly exciting place for China’s big brands, as more and more consumers are lining up to buy smartphones.

No comments:

Post a Comment