Wednesday, 24 September 2014

Android One : The New League in E-Commerce

By: Team PenTastic
[Written By- Aayushi Jajodia]

[edited by Pratikshya Satpathy]
Heya Folks!
We, “The Tech-o-Maniacs” are back with the newest and the most awesome segment of CET Rising, “The TechNiche”, and this time it’s not about a gadget. Today’s article is about competition amongst various E-Commerce giants vying for Android One market. Why choose this topic?
Yesterday [date: 16/09/14]: I open TOI and the front page displays a full page advertisement of the new Micromax Canvas A1 with Android One launching exclusively on Amazon.in.

Today [date: 17/09/14]: I open TOI and the front page covers another full page advertisement of the new Karbonn Smart with Android One exclusively available on Snapdeal.com.  And so, I take this decision, and after a little digging up on the internet, this article happens.

E-commerce has effected radial changes in the business sector providing Net-Enabled market for all manufacturing sectors. It has changed the traditional process of business and  removed inefficiencies of the market and there-by added a new dimension to business by increasing revenue and profit. It allows prospective buyers and sellers to meet at any time,  without incurring any additional costs and that’s a huge advantage of online trading. With stiff competition booming, multi billion dollar Indian smartphone market is further set to intensify with e-commerce giants. Amazon, Flipkart and Snapdeal all launched Google’s much-awaited sub-$100 (around Rs 6,000) handsets. Google launched the Android One devices in India two days ago. In June this year, the US-based tech giant had announced the ‘Android One’ initiative to bring in under-$100 handsets aimed at bringing the next one billion populations to the Android operating system ecosystem.While homegrown online marketplace majors Flipkart and Snapdeal to be exclusively selling Android One smartphones from Spice and Karbonn respectively, US-based e-commerce giant Amazon’s Indian arm will sell handsets from Micromax. All the three handset makers have come out with teasers of their launch. It is not the first time that device makers have partnered with e-commerce firms for launching their products. Motorola and Xiaomi have successfully launched their smartphones on Flipkart, while Spice, Micromax and Intex have launched their devices on Snapdeal. According to research firm IDC, smartphone sales in the country have touched sky-scraper levels to over 44 million in 2013, buoyed by affordable devices made by local firms such as Micromax and Karbonn. In the second quarter of 2014, 18.42 million smartphones were shipped in India. Though Samsung is the leader with a 29 percent market share, Micromax (18 percent), Karbonn (eight percent) and LAVA (six percent) are close competitors. While Android is the dominant operating system globally, other OS’ like Windows and iOS (Apple) are also gaining traction. Also, newer platforms like Firefox and Tizen are gradually emerging as strong challengers to Google’s platform. Google’s attempts are also important as it aims to capture a larger share of the entry-level segment.

  And ther comes Android-One
Recently, Firefox (in partnership with Spice and Intex) launched two new smartphones, priced below Rs 2,300, aimed at those looking to upgrade from feature phones to smartphones.

With all this we can fairly conclude that online trading or E-commerce is here to stay as it brings in a lot of commodities and makes marketing smoother.

Like this article? Do leave in comments. We promise to come back next week with a new article sure enough to keep you hooked on to this space. Want us to review anything in particular? Let us know in form of comments below. Till then, see ya!

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